About Us

Dr. Lize Wiese, a skin cancer physician at Kelowna Skin Cancer Clinic and owner of UVwise; Lize is in light blue scrubs with a white long sleeve undershirt. Dr. Ben Wiese, skin cancer physician and owner of Kelowna Skin Cancer Clinic and UVwise; Dr. Ben is in black scrubs with the Kelowna Skin Cancer clinic logo on the chest.

UVwise.ca is owned and operated by Drs. Ben and Lize Wiese. Drs. Ben and Lize also own and operate the Kelowna Skin Cancer Clinic where they diagnose and treat patients with skin cancer. A proactive step in avoiding skin cancer is UPF (UV) protective clothing. However, finding this clothing can be difficult. To help solve this problem, they created UVwise.ca to help make affordable, quality UV protective clothing accessible to Canadians. 

"We imagine a Canada where Canadians know that being proactive about skin protection will help them safely and confidently go outdoors and experience all the majesty that British Columbia has to offer. Our goal is to help all of Canada to get invested in preventing all forms of skin cancer; from the most dangerous skin cancer, melanoma, to basal – and squamous cell carcinomas, as well as precancerous skin lesions (actinic keratosis), we want you covered — literally.

There are two significant challenges to the goal of preventing skin cancer. The first is the misnomer of sunscreen. It is often the first and only prevention method people think of, and it leads many people to feel falsely secure in their sun protection. Often, individuals don’t use enough sunscreen, don’t apply the appropriate level of SPF, and they don’t reapply often enough. Canadians are also becoming increasingly concerned about the chemicals in sunscreen. The second challenge is access to appropriate clothing to protect our skin from the sun. Research has shown that clothing plays the most significant role in decreasing our risk of skin cancer, and it is now understood that total body coverage — dark-coloured, long sleeve shirts, pants and wide-brimmed hats, etc. — is the best way to protect our skin from harmful UV rays.

We appreciate the beauty of British Columbia and Canada, and believe that it should be experienced to the fullest. With the appropriate quality skin protection provided by UVwise.ca, all Canadians will be able to get back to doing the activities they love.